A STRATEGY THAT PUTS YOU IN TOTAL CHARGE

With all my designs I have one over-riding goal: to make sure it reflects you. Not just in terms of your taste, or even your favourite colours or materials, but in terms of your lifestyle.

That’s why I start with a lifestyle consultation to understand what you like, what you don’t, what inspires you, what you like to do, what you’re looking to achieve.

Then I establish a design strategy, which sets the blue-print or DNA for your styling.

Once you’re happy with this, I’ll provide you with designs and options, and work with you to create the ideal ‘look’.

Then, you either organise it yourself, or I can project manage delivery, always within budget.

That’s it in a nutshell, but forgive me if I spend a little time explaining how it works in detail – because it’s important.

First come the Consultation

This is totally free. I’ll come to see you, but there won’t be a brochure or wallpaper sample in sight.

We’ll talk about you.

About where you’ve been, what type of styles you respond to and why – maybe there’s a bar you like, or a hotel with nice memories, somewhere you grew up. Some people have a very clear idea of what they want – polished limestone floors for example, or to capture the ‘feeling’ of a particular brand. Others are looking for inspiration. I’ll get a sense of you and what you like, whether that’s to be surrounded by gorgeous cottons, or simply have a place to kick-back and relax.

We’ll also talk about your budget (if you have one) and timeframes, so I have everything I need to start thinking.

Finally, if you’re happy, we’ll book in a second appointment. This is for the presentation of the Design Strategy

Design Strategy

This is the most vital phase. I’ll come back to you with lots of ideas and ‘inspirations’ – cuttings, pictures and references I’ve found and built up over years. These aren’t for you to buy, but to give you a feel for the type of ‘mood’ I think you’re looking for – the colours, textures and styles.

If you’re looking for a rustic feel, we’ll talk about exposed woods and aged materials, maybe look at country home furniture and pictures of the types of rooms I think you’d like. If you’re looking for something more ‘modern’, we’ll talk about steel, glass surfaces, different styles and types of furniture.

I won’t just give you examples. I’ll explain why I’ve chosen them, and why I think they resonate with you.

It’s a kind of test to see how well I’ve understood you, because it’s vital we get the ‘mood’ and strategy just right. (If I haven’t listened to you properly and get it wrong, I won’t charge).

If you’ve given me a budget to work to, everything I show you will be achievable within it. If you haven’t, I’ll give you an estimate of costs.

The next stage is the options.

Designs and options

Once you’re happy, the work begins.

You’ll give me a project brief, whether that’s for an item, a room or even a whole house.

This is a thorough process, and takes in everything you want – your ‘options’. If you want furniture, what pieces? Do you want me to look at floor coverings? Is decoration needed? Curtains? It’s up to you how much you want to change. I’ll go away and do my research, then come back with my recommendations for every option. (They’ll all conform to the design strategy, to ensure everything’s on brief). For every option, I’ll give you three choices.

  • A ‘considered’ purchase. From everything I know about you, this will be the perfect choice, and I’m sure you’ll love it – so if it’s expensive, it’ll be worth it
  • Middle price range
  • The cost-effective option

As an example, a considered choice might be an original piece of art. The middle choice might be a print, and the cheaper option a photograph in a frame. It’s all about choice within your design style, but at different price points – so you’re always in charge of your budgets.

We’ll use these items to build up a picture of the room, and when you’re happy, we’re ready to go. We’ll move to Delivery.

Finally – Delivery

You’ll now have a list of everything you need, with costs, where you can buy them, even – if I know – how long they’ll take to be delivered. And if it’s simply not out there, I’ll make it for you (I’ve made reading chairs, lampshades, even sofas, quite often at a lower cost than identical branded items). At this stage, some people like buying everything themselves and arranging for their own decorators. Others ask me to project manage everything. I’m perfectly happy with either, so long as you get the result you want – at the price you’ve set.